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Creative Marketing to Attract the Right Buyer


Collins Group Realty recently closed on the $920,000 sale of a second row ocean property in premier resort community, Sea Pines Plantation. Sounds like a pretty typical real estate transaction, yet, this isn’t your ordinary homesite.

The truly special part of this sale is how it was marketed and expeditiously sold in under 90 days. Utilizing a vast knowledge of the marketplace, and a keen understanding of what prospective buyers are looking for, all layered in with some clever ingenuity, Chip Collins was able to produce quick Results for his client.

“FREE HOUSE on one of the best ocean-oriented sites in Sea Pines.”

That’s right, this wasn’t a lot sale after all, it was a home sale. But the “upside-down” beach cottage positioned on this ocean-oriented site was dated back to original 1960’s condition and not at all equal to the surrounding impressive ocean mansions. Add to that, Sea Pines is nearly built-out, with only a handful of undeveloped homesites remaining this close to the beach. So the cottage on a .26 acre lot was marketed as land, and the description was just enough to grab the attention of its new owners, who are seizing the opportunity to raze the existing house and build a custom ocean residence in its place.

Sea Pines Plantation is a world-renowned resort community, founded in 1956 by Charles Fraser, spanning over 5,000 acres on the southern-most end of Hilton Head Island, SC. The annual vacation destination of thousands, from the young to the young at heart, many of whom come back to live permanently, is the largest of its kind on the Island. Featuring three championship grade golf courses, five miles of pristine beaches and a spectacular new beach club, tennis facilities, twenty miles of leisure trails, a 600 acre nature preserve, Equestrian center, Harbourtown lighthouse and so much more! It’s no wonder families have been returning to Hilton Head year after year.

Yet Sea Pines is also home to permanent residents – the bustling town, in the delightfully temperate South, does not fold up in the “off season,” but instead remains home to over 35,000 permanent residents.

Collins Group Realty is a leading real estate firm with offices in Hilton Head Island and Bluffton in South Carolina’s Lowcountry. With our unique team structure, highly specialized Realtors, unprecedented agent-to-staff ratio, and online global network, no other group offers this level of commitment and technology to serve both buyers and sellers. The firm specializes in residential real estate sales of homes, villas and homesites in the Hilton Head Island and Bluffton market area closing 2016 with $100 Million in sales.  We are Results driven and our top priority is 100% post-closing satisfaction. If you would like more information about our strategic methods for getting Results in real estate, Contact us if we can help you and your real estate needs.


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