As we usher in a brand-new year, the real estate market has wasted no time showing its hand. The first week of 2025 has provided some fascinating insights into trends, inventory, and buyer behavior that could shape the months ahead. Here’s a closer look at what’s happening and what it could mean for the rest of the year.
The Market Is Moving
In the first seven days of 2025, we’ve seen a flurry of activity across all property types—homes, villas, lots, and more. Here are some key stats:
- 73 New Listings hit the market
- 21 Listings that had previously come off the market returned
- A total of 94 new opportunities for buyers looking for their next home or investment
This level of activity indicates that both buyers and sellers are ready to get back into the game after the holiday season.
Pending Sales Surge
Pending sales in the first week have outpaced brand new listings, with almost 80 transactions pending. While inventory has grown slightly, this dynamic shows a healthy balance between supply and demand. It’s also a signal of buyer confidence as we head into the year.
Inventory Trends and the Bigger Picture
Since 2022, inventory levels have shown a consistent net-positive trend each quarter. While Q4 of 2024 saw a slight dip in inventory due to higher sales activity, this first week of 2025 suggests a rebound. A steady growth in inventory is essential for maintaining a balanced and healthy market.
Interestingly, some properties are re-entering the market as part of what’s often referred to as “shadow inventory.” These are listings that expired, were withdrawn, or fell out of contract, but are now making a comeback with new strategies, pricing, or timing. Sellers are showing increased optimism, which could drive additional inventory growth in Q1 and Q2.
Price Adjustments Reflect Market Balance
Price reductions continue to be a notable trend. In the first week of 2025, there were 84 price reductions as sellers adjusted their expectations to align with market realities. This trend highlights the balancing act between seller ambitions and buyer willingness, especially in a stabilizing market.
Seasonality and Strategic Timing
While many sellers aim to list their properties in the spring, savvy sellers are getting ahead of the competition by entering the market now. Buyers are also taking advantage of this early activity, avoiding the rush of spring competition.
In markets like the Lowcountry of South Carolina, where weather isn’t a limiting factor, real estate activity remains consistent year-round. However, Q1 and Q2 typically see a spike in inventory, giving both buyers and sellers opportunities to find the right match.
Looking Ahead
Based on early activity, 2025 is shaping up to be a dynamic year for real estate. With inventory growth, steady demand, and ongoing market corrections, both buyers and sellers can find opportunities in the months ahead.
As we gather more data and release our annual market report, we’ll continue to share insights to help you navigate the market. Whether you’re planning to buy, sell, or simply stay informed, now is the time to act with purpose and strategy.
Final Thoughts
The first week of 2025 is already delivering valuable clues about the market’s trajectory. Sellers are taking action, buyers are jumping in, and the market appears poised for steady growth. If you’re considering entering the real estate market this year, don’t wait—jump ahead of the spring rush and position yourself for success.
Stay tuned for our upcoming annual market report and more insights as we dive deeper into what 2025 has in store!